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With a focus on leveraging the CENTURY 21^®brand’s market relevance, and its world-class quality service ratings, marketing, agent coaching and learning, and productivity platform, Black Creek Real Estate today announced it has officially affiliated with Century 21 Real Estate LLC and will do business as CENTURY 21 Prime South. Barry Valcarcel, CEO and Owner chose the CENTURY 21 brand as the best option for his 12 relentless sales professionals to deliver better client experiences and close more deals throughout Tennessee and North Georgia, as well as leverage the CENTURY 21 value proposition to recruit more real estate agents to his diversified brokerage.

“By affiliating with a brand focused on transforming the industry from transactional to experiential and perfecting the client relationship, our team will leverage that global relevance to build and grow our businesses,” said Valcarcel. “We are a company that has a reputation for quality service, and we look forward to enhancing the CENTURY 21 brand’s 50-year legacy of being the ‘gold standard’ in real estate.”

Valcarcel and his team are a full-service residential real estate and commercial brokerage that also offers general contracting, land development and interior design services. It’s this level of going ‘above and beyond’ that helped make the affiliation such a terrific fit for both organizations.

“Barry always elevates and is known throughout Tennessee and North Georgia as a provider of extraordinary services to the luxury residential real estate market,” said Michael Miedler, president and chief executive officer of Century 21 Real Estate. “He embodies the CENTURY 21 culture of giving 121% to accommodate the personalized needs of each client.”

Currently, CENTURY 21 Prime South has an office in Chattanooga but Valcarcel expects more growth in the coming months and years ahead.

“The entire southeastern Tennessee market is growing, and we need to grow with it,” explained Valcarcel. “The CENTURY 21 brand was the best choice for helping us to do just that, both with homebuyers and sellers as well as commercial clientele looking to invest in the area.”